TATA PRIMA

Tata Motors has it's Prima luxury concept saloon (above) on display at the Geneva Motor Show. The car is designed by famed Italian design house Pininfarina and features many striking design elements. The car has a swooping roofline and a curved glass area that features chrome strips on its arch.

The car’s rear light arrangement looks similar to that on the Jaguar XF while the front headlamps look like those on the Ferrari Scalgetti. The front grille looks not too dissimilar to that of the Ferrari 456 GT. You get the point. The car looks nothing like anything in Tata’s current model range. According to industry sources the Prima is to go into production by 2012.